Client’s Expectation

Clients vision was to enhance social community from existing level to next level where UX was missing an edge to define precise product approach to its users where existing users was not able to have precise engagement and prime sessions like predicting games, Match Summary and Existing prediction were to be implemented in our defined approach. Even level of engagement was supposed to be improvised with prize winning, leaderboards and more from their e-Store

Hashtaag™ role

Our objective was to refine the UX of the existing application. Existing App was having certain level of app data which was to be studied and was expected to get more engagement from that level. To understand this data was little difficult as there were certain areas where UX was not precise and defined. We started our study by which areas should be improved and collecting the new level of integration in their Design. First and most thing was colors were not used in right format to create that excitement as it was all about sports high level of energy and excitement. We started our process with UX Information Architecture by creating the depth level of interaction and engagement which could be supported in overall model, considering flexibility of development.

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Our identification

  • Unclear communication
  • No clarity in UI Design and Navigation
  • New Various segments to be introduced
  • Improvising level of communication where existing users don’t find it difficult to perform task.
  • Even there was newer introduction of communication in form of chat where new users can take prediction guidance from existing leaders.
  • Introduction of purchase tickets and leaderboards and newer games like Cricket, Basketball, Soccer, American Football.
  • Finally we found is this could be solved by introducing solid colors and level of Gamification process done
  • Because to predict came use to take certain tasks to follow so how interactive it should be
  • Match point where user can predict kind of blind game on 8 matches and win multiple tickets.

Information Architecture

Then we followed with High Fidelity Wireframes. We worked on almost 72 actual screens before we moved to U

User Interface Design

We have created all design with gradient color tone of Blue and Red which was trend at that point of time and parallely we found the one of the well known Indian product has implemented same color theory what we implemented and level of thinking to implement those colors was to create excitement in users.

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Our process helped

We also created Wireframe Prototype to help client understand the flow and interaction.

This helped developers as development for the process was happening through their internal team at Shanghai.

We have tried to create high level of unobserved gamification to interact and fulfill the process of interaction with creating level of interest at each and every level.

We were happy to support this vision and level of users have increased to a very certain level where even we were able to help retaining existing users.

One more interesting thing was we created Spin Wheel which was a mode of gamification where user can spin wheel and win tickets to perform certain Match Points.

Interesting Project and found great to work on this.

Even this have not only helped our client to make product launch successful but it has helped them in projection and raising funding.

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