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Paperboy (Case Study)

Winner of "THE BEST TECH AGGREGATOR" award by Franchise India and Entrepreneur magazine

Paperboy intends to bring all digital newspapers and magazines under one roof and provide exposure to larger reader community. Also intends to help small publications in digitalising of their newspapers/magazines and provide exposure to larger user base. Currently Paperboy as tie-up with 350+ newspapers and 150+ magazines. As a revenue modal, Paperboy as its own ads publishing system, which intelligently shows ads without affecting user reading experience.

Project Details

Project was executed in T&M mode. Started with collecting high level requirements and breaking down of the requirements and converting them into wireframe followed by visual designs. Paperboy mainly involved below actors
  • End users - This category users are Interested reading newspapers and magazines.
  • Publishers - This category users are the one who feeds newspapers and magazines into paperboy platform.
  • Advertisers - This category users are Interested in publishing ads on paperboy platform.
  • Paperboy support team - This team is responsible for maintaining all newspapers, magazines and advertisements.

Project involves providing platform for all these actors and have transparent analytics system where publishers can audit the readers and revenue reports.

Client's Expectations

  • Provide friendly interface for users to choose, search newspaper and magazines of user’s choice.
  • Best reading experience.
  • Display ads without affecting the users reading experience.
  • Provide easy to use system for publishers to share their daily newspapers and magazines with paperboy.
  • Deep analytics to track user behaviours.
  • Easy ads booking tool, so that any one can book ads slots on paperboy portal.