Project Details

Hashtaag Technologies designed and developed a website application for the B2B e-commerce business of the furniture company.

The application was developed to enable a user-friendly and secure interface so that the B2B purchases and transactions are seamless.

The real-time inventory stock information, product details, easy invoicing, account-related information, and quick navigation are some major points that make our web application unique.

The Challenge

It is difficult to establish a presence in a cloud-based world with continuously changing technology. There was a clear inability to manage the inventory and the entire shopping process. Also, there were not enough measures to develop business rapidly with changing e-commerce systems.

Flexible platform for effective B2B e-commerce transactions was absent and user-friendly features were yet to be employed. The major issue regarding these transactions is the need for security.

To make use of the web-based applications and making orders in no time, and to get creative with the marketing efforts with an enhanced customer support, a new ecommerce platform was essential.

Client Expectations

The online e-commerce website applications have been more in demand with the upsurge in the technological revolution.

The client wanted to have an e-commerce web application developed for their business. They had a requirement for strategic decision-driven support of the best web application development company to build a modern, modular, and flexible B2B sales platform for their B2B furniture company.

Our Approach

Hashtaag designed and developed the B2B e-commerce web applications with a high-end personalized experience for the shoppers.

Our development strategies focused on better management of suppliers and customers without compromising the security measures.

Hence, this also contributed to an in-depth analysis of the effectiveness of sales and conversions made.


  • Easier navigation features
  • Visually pleasing website design
  • Quick loading website
  • User-Generated Reviews
  • Detailed product information to gain customer attraction
  • Search, sort, and filter options
  • Simple checkout process
  • Catalogs and Dashboards
  • Easy Invoicing and multiple payment options
  • CRM-ERP integration for access to information like the purchase history, order status, pricing,etc.
  • PCI compliance for security
  • Mobile responsive design

Technology Involved

1. Cloud-based e-commerce platform

The best architectural decision is involved in the choice to develop e-commerce web applications with cloud-based technology.

Also, they are cost-effective, and cater to the options such as self-service (management of accounts, tracking orders, etc.) and need no extra investment on storage.

2. ERP Integration

With Enterprise Resource Planning (ERP) features integrated into the e-commerce web applications, it becomes easier to automate the business processes, thereby helping to improve the data accuracy.

Also, your business contact and accounts can be integrated well and it also enables order management.

3. Third-Party Integration (Logistics)

The third-party integration system accommodates good customer order management. This includes the features like fulfillment centers, quick checkout, shopping cart integration, real-time tracking of the shipment, and so on.

The efficient integration systems provide a seamless experience and offer provisions for online documentation and billing systems which is highly beneficial because they are quickest.

4. Artificial Intelligence and Machine Learning

Artificial Intelligence (AI) is the root of the B2B e-commerce web applications. This has been successful in deriving more recommendations to the customers based on their purchase patterns and browsing history.

The AI is able to retrieve insights regarding customer preferences and guide the business in automated marketing campaigns.

These include 24*7 chatbot support, voice assistance, automated responses to queries through MachineLearning, and deep learning techniques.

5. UI/UX

The personalized User Interface, accompanied by technologies like Big Data and Machine Learning provides the best experience to the shoppers.

The customizable shopping lists, simple payment gateway integration, product search and browsing experience, shopping cart, and wishlists, checkout and confirmation page, are well developed and taken care of through our UI/ UX services.

6. CMS

By building an effective Content Management System, Hashtaag aims to enhance the shopping experience with our SaaS solutions.

This is highly beneficial for the businesses to scale up their performance, get real-time content updates and provide visual appeal to the shoppers.

How it Works

The Website is connected to the database, which has all the information regarding the products available.

Upon the request for particular web pages sent by the user, the website seeks access to this data.

The potential customer browses through the range of products, and finally adds a product to their cart and proceeds to the checkout stage.

The cart contents are sent back automatically to the e-procurement base so as to confirm the purchase.

There are multiple payment options at the stage of transactions, and all the payment information, like card, or bank details are kept highly encrypted with credible Payment Gateway Integration feature.

Now, after the payment is processed, the details like the estimated time for shipping, transaction details, tracking details, estimated delivery time etc. are provided.

The orders are stored and sent to the fulfilment team, and they proceed with order fulfilment either by them, or with the help of a third-party company or dropshipping.

The customized online catalog is included for more convenient shopping.

The Result

Increased efficiency:

With an effective e-commerce web application in place, you can enjoy more inquiries, repeated purchases, and thereby, more engagement, enhancing the overall business experience.

Streamlined processes:

Every change in the information, be it from inventory to the products, the changes made in ERP reflects in the store instantly.

Improved content management:

Effective content management systems have made uptime, security and hosting processes easy. It has also relieved the businesses by allowing them to focus on other areas for their growth.

Increased customer satisfaction:

The e-commerce websites were relatively easy to navigate. This enabled repeated purchasing and enhanced the overall customer experience.